Does Your Startup Need a Video?

Posted on by Viswa Dandu.

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Running a startup is not easy. You have to balance a thousand things all at once and with little or no help from anyone outside the core team of workers. You have to finish work on the product or service you’re trying to sell, maintain a good rapport with your clients and interested people, attract more potential clients, hire more people to join your team and juggle many other things while you’re still just getting started out. Entrepreneurs often struggle during this time of launching their business into the market, trying to make an impressive entrance. There are a lot of startups that never find the traction they’re looking for and they kind of just melt into the background. For your startup business to successfully stand out from among a sea of lookalikes, you need to stay ahead of the curve. And making a startup video may just be the thing you need to just that.

Firstly, startup video are an excellent way to explain the purpose of your business. Get a professional video designer to get your video animated, or roll with an innovative idea because after you launch your website, when people visit it, an explainer video might come in quite handy to catch and keep their interest. With a simple animated video you can convince the people of your commitment to your product and how you sell them. It promises a future for your company to the potential buyers. A direct message from your company to the viewer establishes a connection which can otherwise take months to achieve. Startup videos are a great way to advertise your product to your advice. Marketing it using advanced like animation will further interest your clients and engage them to invest in what you have to offer them.


Videos on any site normally increase the amount of time visitors spend on your site. Where they could have closed the tab after a quick glance at your website, they will stay on a lot longer if they push play on a video that plays for 3 minutes and captures their attention in an effective way. This kind of visibility, gives a healthy push to your rankings on search engines like Google, YouTube etc. Higher search ranking means more traffic and more traffic means more customers. If your startup’s video is expertly made to pique people’s interest, the number of clients will just increase with each day and is that ever a bad thing?

Also, carefully integrating social network with your video to get the word out on your startup business will probably prove to be an excellent marketing strategy. Nowadays, all the major social networking sites like Facebook, Twitter, Google+ and others have widgets to incorporate your startup video with. If you do that with your startup’s video, and if said video makes an impression on the viewers, they might feel inclined to share it with their friends and followers. This will go a long way to bring in ever more viewers, visitors and ultimately, clients.

Remember that the people who are watching your startup video are most like to become your customers. The conversion rate from viewer to customer may very well depend on how good your startup video is. So pay attention the quality and detail, maybe pay to create an animation video, and let it do its job.