Supplychainex.com: The nextgen Supply Chain Solution
Background: Supplychainex is an online service where traders, logistic solution providers and warehouse owners can list their needs as ad’s on the client’s website. Service providers offer quotes that the original party can accept or reject. The service is intended for people who have resources but not the clients to make use of it. Using the website they can post the requirements and accept the best offer that comes their way.
Problem: The supply chain industry is an unorganized sector and everything runs on contacts and favors. If one has stock and can’t ship it on time, it’s a loss for the vendor. Goods lying idle is a loss to owners and they pay rent, maintenance etc. Supplychainex wanted a video to target this need so that they can list on the website and get interested people connected with each other, so that everyone gets the business at the price which they are happy for.
Solution: Customer’s always have a problem with getting quotes, especially traders who want to ship goods quickly. And when a priority order needs to be fulfilled, finding a logistics solution provider at a reasonable price is not easy. In the video we showed how traders can post queries and get instant quotes from service providers. The trader can then select the cheapest one and transport his goods quickly too. We also focused on the ease of use of the service where it was highlighted how requirements can be posted using phone or SMS. The message was how profits can improved for everyone by just posting an ad on Supplychainex.
Impact: Supplychainex bacame the OLX of supplychain management. All the players in the supplychain cycle have a common platform to highlight and get business done. Positive feedback and publicity through the video has made supplychainex a common name among truckers, warehouse owners and retailers. The video is made in different languages too to increase the reach. Client has seen a 50% increase of listings on their website and the video did the magic for them.
These guys could grasp the idea and get the plan in place in a short notice. In a few quick iterations, we could effectively spread our message to the viewers. Delivering the video in time and according to expectations was the best part. We had to tweak the video after it was delivered and wanted a Hindi version too, all done without crossing the budget limitations and with seamless communication throughout the project. Thumbs up!