Different Ways to Put Call to Action

Posted on by Viswa Dandu.

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The success rate of video advertisement campaigns is one of the best gifts from this digital age to businesses. If videos don’t occupy a place of significance in your business marketing strategy, you’re making a huge mistake and you should fix it right away. Videos can be funny, thought-provoking, informative or serious and there are more opportunities to explain the nature of your product through videos than any other medium. A video’s main goal is to reach out to the viewer and make them want to spend money on the product it’s endorsing. It needs to be engaging as well as convincing. Once the video has convinced the viewer to buy the product, how do they go about buying it? Video designers or professionals paid to create animation videos should ensure that that question is not left unanswered. Finding the product, especially if it is only available on the internet, should not become a struggle or the potential buyers might lose all interest.

Putting CTA (call to action) in videos, especially in explanation videos is the best way to get people to channel the interest the video creates in them. It prompts them to take immediate action. It’s a very useful tool in marketing and is used on billboards, radio spots, TV advertisements as well as on video ads hosted online.

Now before you start making use of this instrument, you must understand that there are various ways of doing so wisely. If used carelessly they might be ineffective, and even counter-productive.

CTAs can be used in several ways, some of which are:ctablog

  1. At the end of the animated video. Most video designers find this to be the most natural way to work a CTA into a video. Be it a filmed ad or an animated video, CTAs can be added at the end of the segment immediately provoking the viewers to take action regarding the product. CTAs might contain links to the website where the products are sold or to a page where more instructions regarding the purchase of the product can be found. After the videos are over, the interest of the viewers are piqued and seeing a CTA frame can convert viewers into buyers very easily.
  2. In-animated video CTAs. CTAs can be very effectively edited right into the middle of a video advertisement. It might in the form of a single frame or a call from the subjects of the video. Since it’s a direct call to the viewers, it might or might not include instructions. Mostly it usually involves a request followed by more information about the product or service that’s the focal point of the video.
  3. YouTube video annotations. These are entirely inapplicable for videos which are not hosted on YouTube but these are very effective as well. YouTube is the hub of internet videos and viewers flock there for all kinds of videos. YouTube annotations allow us to include links in the tiny bubbles which the viewers can click to take action. These are very easy and flexible; annotations can be placed at the beginning, in the middle and at the end of a video. Paired with CTAs in the video description, YouTube makes it very easy to reach out to the audience.
  • How do you put the links in a youtube video? They don’t allow you to link to outside websites unless it’s paid advertising.

    • wisepuppet

      Here are some quick tips:

      1. Go to Video Manager (and a list of your videos will show up)

      2. Click the “Edit” option of the video you like to place a link. Then you are directed to the “Info and Settings” interface.

      3. At the “Info and Settings” tab, find the “Description” field and type in the link/s you want to place. Be sure it starts with an http:// for it to work. Do not start with www or it is not clickable.

      4. Click “Save Changes” and that should do it.

      5. To view the changes you’ve made, click the “View on video page” button and it will then show you the video with the link you’ve just placed on the description.