Isn’t it always interesting to watch someone paint a picture before your eyes? Or to listen to someone explaining something rather than going through pages of text. That’s what a whiteboard animation does for you. It is a style of explainer videos where the animation is hand-drawn. It grabs audience attention better and keeps them hooked. Here’s why –
Research on mirror neurons has shown that people generally take interest when someone else is performing an action. You will get curious about what is going to happen next. And before you know it, you would have sat through the entire video. So when and why use Whiteboard Drawings for an Explainer Video?
It is almost as if a story is being drawn in front of your eyes. That is why whiteboard videos can afford to take up more time than normal animated videos. They explain concepts better taking you through the process of how everything works. They can simplify complex ideas in a way that even a child can understand. And still keep you interested from the beginning to the end.
Whiteboard animation works with a wide range of audiences which makes it a great marketing tool. They sell business ideas quickly and the wonderful characters, backgrounds make it visually more pleasing. Such videos differ from the normal presentations techniques and bring about some amount of casualness. They make the viewer more interested and creates a positive brand image.
So when you plan for an explainer video, make sure you consider a whiteboard explainer video.